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A bespoke visual dashboard
A company-specific view of findings, evidence confidence, and financial and operating indicators.
Narrative + Numbers. Human reviewed.
Understand where your startup stands.
Bring your story and your numbers into focus. Get a human-reviewed view of what needs attention — and a practical direction for what comes next.
Findings reviewed by people. No failure score.
HUMAN-REVIEWED INSIGHT
Your company, in context.
Three perspectives. A clearer next step.
ILLUSTRATIVE REVIEW
- Current concern
- Elevated
- Evidence confidence
- Moderate
- Historical relevance
- Some relevance
THE EVIDENCE BEHIND THE VIEW
Your story Your numbers Your documents
Company-specific findings Narrative alongside evidence Human judgement throughout
A CLEARER PICTURE
Every source adds context.
People make the judgement.
No single source decides the outcome. Reviewers examine where evidence agrees, conflicts, or remains incomplete.
Reviewers examine the founder narrative, financial and operating evidence, and supporting documents together.
Developed from ongoing doctoral research into startup failure pathways.
See how the review worksFROM EVIDENCE TO ACTION
What each startup receives
Clear outputs, not another generic score.
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A detailed feedback report
Reviewed feedback that connects your narrative, numbers, and supporting evidence.
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A prioritised action plan
Practical priorities for your team to consider, with clear ownership and next steps.
A SIMPLE, HUMAN-LED PROCESS
Thoughtful input.
Practical direction.
One guided document workflow, followed by human review.
Open your workspace- 01
Share your perspective
Choose your questionnaire language, complete the assessment thoughtfully, and return it with relevant supporting files.
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Give the evidence room
The PMI team reviews your narrative, numbers, documents, and historical context privately.
- 03
Receive a reviewed view
Your dashboard and feedback become available after a reviewer previews and explicitly publishes them.
DESIGNED AROUND HUMAN JUDGEMENT
More context for the decisions ahead.
Historical similarity does not mean two startups will follow the same outcome. Pre-Mortem Insights does not calculate a probability of failure, provide a guarantee, or replace professional advice. It identifies relevant pathways, evidence gaps, protective factors, and practical actions for human consideration.
Explore the example dashboard